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Bob Lefsetz

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    Concert

    The Product Is Not Enough

    Posted by - January 31, 2018
    If you build it they will not come. Your challenge is getting noticed. So you may be sitting at home, in your beautiful house, with your beautiful wife, asking me…DIDN’T…
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    Marketing Is King

    Marketing Is King

    Posted by - January 24, 2018
    Huh? Weren’t we supposed to live in a word of mouth economy, where the cream rose to the top? NO! Actually, never forget that distribution is king. Did you read…
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    Eric Church

    Op-Ed: 61 Days In Church

    Posted by - January 18, 2018
    *No one knows about this because it was exclusive to Apple Music for two weeks. Do this, and the rest of the streaming providers don’t lift a finger, they’ll add…
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    Marry Me

    Marry Me

    Posted by - January 10, 2018
    The one who got away. The Brothers Osborne were WAILING! Their new track “Shoot Me Straight” was playing atop Spotify’s Hot Country playlist and I was wondering why all the…
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    Op-Ed: Jimmy Leaves Apple

    Op-Ed: Jimmy Leaves Apple

    Posted by - January 5, 2018
    There’s only room for one majordomo, and it’s not him. People forget that Jimmy was an independent, a record producer, who ultimately teamed with Ted Field to start a label,…
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