GLENDALE, Ariz. (CelebrityAccess) The Arizona Cardinals and State Farm insurance have reached an agreement on an 18-year naming rights agreement that will change the name of the University of phoenix Stadium in Glendale, Ariz., to State Farm Stadium.
“We are intent on finding a relationship that was an ideal fit with our organization and this community in terms of values, priorities and culture,” Cardinals President Michael Bidwill said in a statement. “With State Farm, we absolutely did that. While this is a comprehensive marketing agreement, there will be a major focus on community programs that will have a positive impact across our state. State Farm is one of the most-respected and recognizable brands in the world and Phoenix is fortunate to be one of its three hub markets.”
State Farm recently bought the naming rights for Philips Arena, with the home of the Atlanta Hawks to be renamed State Farm Arena.
The Arizona stadium has been named after the online University of Phoenix since the facility’s debut in 2006. The school “will remain heavily connected to the Cardinals as the team’s Official Education Partner,” the statement said.
Financial details of the 20-year naming rights agreement were not released, according to the Pentagraph newspaper.
